Although this newly developed and emerging method of connecting people and doing business’ is hailed by some as the answer to marketing success It is worthwhile to consider the facts that can help balance the arguments.
It might be widespread however, is it convincing?
There’s a lot of junk that makes its way into our mailers and instagram panel groups, and “experts” are increasing exponentially.
Networks and platforms are growing like rabbits in the field.
LinkedIn; Facebook; Twitter; Saga Zone; Google+; YouTube; Hootsuite; TweetDeck. To mention some…
It is not a good idea to abandon good marketing principles to be able to “get in the most recent I-Fad. The idea of putting a poorly-thought-out corporate profile in the public domain and not giving it the level of consideration as you would the corporate brochure, for instance it could result in a negative impact.
It is impossible to replace the preparation and SMM is not a substitute for personal contact and communications.
Everyone deserves to feel appreciated and significant. Nobody likes being sold to, however most people are inclined to purchase.
Thoughts to Ponder
1. SMM amplifies, magnifies and enhances the existing HTML0.
That means that if the product or business is flawed the company or product will not be able to be able to cover them up however, it will make them visible to a larger public. The best way to ensure that we get our philosophy and our offering in order before we put it out into the ‘ether.
2. People enjoy humans with a human.
These media give you the chance to show off personality and the product however when it boils down to it (and you will find exceptions) the majority of people prefer contacts with people. This is the reason why we get frustrated when we have to go from one phone list of choices to another.
Social media is not an online storefront where customers expect to purchase online, but an interface created to provide an individual face to an otherwise unorganized business.
Be aware of what you write Be thoughtful, informative, kind, friendly and beware of the difficult selling.
3. Know what your corporate message is
Branding is a crucial aspect and requires mastery. We are all amazed at the power behind the simplest strap lines with the ability to instantly recall whole branding messages.
We need to understand the essence of our message. SMM will only enhance what is already in place.
4: Use Complimenting Strategies
A clear business strategy and mission is assisted by an effective web presence.
It will help to promote your work and make you appear as an expert in your field. It is recommended to constitute a key element of your marketing strategy.
There are correct and incorrect methods of doing this and we’ll shed some information on this in future bulletins.